Public Relations, Social Media

Technology Trends Set to Disrupt 2015

By Lulu Li | On January 23, 2015

As our digital world continues to change and evolve at breakneck speeds, companies and brands need to be aware of the latest trends that could impact their businesses. The keyword here is “aware.” Just because something is a trend, doesn’t mean it is here to stay. By its very definition, a trend can be “a general direction in which something is developing or changing” or just “a fashion.” So how do companies determine which trends they should take seriously or will just be a flash in the pan (ello, anyone)?

Thankfully, Brian Solis, principal analyst at Altimeter Group, shares his take on 25 Disruptive Technology Trends for 2015-2016 that will move the needle for business this year. In his work, Brian “studies the effects of disruptive technology on business and society” and provides some great insights into trends that business should be paying attention to this year.

Take a look at his slideshow to find out what they are:

A few that peaked our interest were:

2) The future of search and SEM also lies outside of Google. More than 88% of consumers are influenced by other consumers’ online comments. Customers are also starting searches in places such as Youtube, Pinterest and also in apps directly.

3) Messaging apps become the new social media.

24) Webrooming becomes more common than showrooming (69% to 46% respectively), according to Harris poll.

To read the full post from Solis’ webpage, click here. What trends do you see impacting businesses this year and which are just fads? Leave a comment below.

Lulu Li

Lulu is a Senior Account Executive at Affect, where she brings deep experience in high-tech and entrepreneurial PR as well as expertise in conference and award program production. Lulu works closely with clients to generate and achieve business goals, specifically in the areas of content development and media relations. Lulu joined Affect from Boston-based fama PR, where she contributed to the media relations and thought leadership programs for a diverse group of clients including those with specialties in software data storage, personalized email marketing and analytics, digital retail media and interactive consumer technologies.