Public Relations

The Inside Scoop from Top Tech Journalists

By Lulu Li | On January 21, 2016

In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.”

The webinar will be held on January 28th from 3-4pm EST and features three of the industry’s most influential technology editors:

The panel of journalists will cover best practices for engaging media, share personal communications preferences, and divulge how to build those elusive ‘relationships’ we all seek. In addition, the session will provide tips for writing the most effective subject lines, pitches and highlighting the essential elements reporters look for.

Additional Details

January 28, 2016

3-4pm, EST

Full Price: $200 / PRSA Members: Free

To register, click here.

Lulu Li

Lulu is a Senior Account Executive at Affect, where she brings deep experience in high-tech and entrepreneurial PR as well as expertise in conference and award program production. Lulu works closely with clients to generate and achieve business goals, specifically in the areas of content development and media relations. Lulu joined Affect from Boston-based fama PR, where she contributed to the media relations and thought leadership programs for a diverse group of clients including those with specialties in software data storage, personalized email marketing and analytics, digital retail media and interactive consumer technologies.