Public Relations

3 PR Lessons from My 3-Month-Old

By Brittany Bevacqua | On March 5, 2014

People say that we learn a lot from our kids, and after recently becoming a new mom, I know what they mean. Important life lessons aside, learning to care for my son during the last few months has also taught me a few things that can apply to the PR world.

Here, in no particular order, are the top 3 lessons:

1) Adapt: Just when I thought my son was sleeping through the night or staying on a consistent schedule—surprise!—something would go awry. The same thing applies to PR. Product releases get pushed, breaking news trumps your big announcement, and even Mother Nature disrupts your plans. Understanding that last-minute changes are part of this business and having contingency plans in place can help you and your clients get back on track quickly.

2) Seek help: All of the books and Baby Center feeds in the world mean nothing when you’re faced with a screaming baby at 3am. Caring for a child is an ongoing learning process and I don’t, nor will I ever, have all the right answers. What I do have are instincts and a support system of family, friends and a great pediatrician to help guide me. In PR, we can’t be afraid to tap into trusted resources – our team members, clients, and even the media – to get better at what we do day-in and day-out.

3) Rest: New moms are always told to “sleep when the baby sleeps,” and though that’s way easier said and done (hello gigantic pile of laundry and dishes), there’s a reason why. You think more clearly when you’re rested and can focus your attention where it’s needed most. In PR, we need to do the same. Taking a short break from that byline or pitch can really help refuel your creative juices, giving your work the fresh eyes it deserves.

With that, I’ll open it up to our readers. What lessons have you learned from your kids?

Brittany Bevacqua

Brittany is a Vice President at Affect, where she brings more than seven years of deep B2B and B2C technology PR experience. In her role, Brittany is responsible for setting program strategy and overseeing execution to ensure that clients achieve their unique business goals. She is particularly passionate about leveraging breaking news headlines and industry trends to raise her clients’ profiles among their target audiences. Prior to joining Affect, Brittany was a senior account representative at Boston-based Lois Paul & Partners (LP&P), where she led public relations programs for a wide-variety of technology clients.