5 Marketing Technology Trends For 2016

By Lulu Li | On January 8, 2016

The marketing technology landscape continues to grow with new products, wide-eyed start-ups and a continuous flow of investments. So what does this mean for marketers and corporations in the New Year? VentureBeat’s article titled, “These 5 Marketing Tech Trends will be Huge in 2016,” captures the top key trends that will take place in 2016.

Here are 5 ways that marketing technology will evolve:

  1. Customers expect hyper-personalization
  2. Mobile marketing automation will take over
  3. Apps influence video domination on mobile
  4. Marketing automation and ad tech firms will consolidate
  5. Creativity as the focus of the new year

To see all five trends in detail, read the full article here.

Lulu Li

Lulu is a Senior Account Executive at Affect, where she brings deep experience in high-tech and entrepreneurial PR as well as expertise in conference and award program production. Lulu works closely with clients to generate and achieve business goals, specifically in the areas of content development and media relations. Lulu joined Affect from Boston-based fama PR, where she contributed to the media relations and thought leadership programs for a diverse group of clients including those with specialties in software data storage, personalized email marketing and analytics, digital retail media and interactive consumer technologies.