Crisis Communications

Crisis Management in the Social Media Age

By Affect Team | On February 27, 2014

Social media has changed the way that brands share information, build relationships and connect with their customers. This has broken down the traditional barriers to reaching customers and instead companies have the ability to interact more freely and directly with them. Conversely when issues arise, companies become more susceptible to the potential damage to a brand that can happen online.

Our Guide to Integrating Social Media in Your Crisis Communications Strategy

Our Guide to Integrating Social Media in Your Crisis Communications Strategy

Most companies have crisis communications plans in place. However, many don’t take social media into account. It’s imperative to consider the impact of social media on the development and timeline of crises as well as the types of crises that are indicative of the social media environment. For best practices on how to integrate social media into your crisis communications strategy, download our whitepaper here.

Affect Team

As VP of HR & Operations, Regina Pyne is responsible for running the day-to-day operations at Affect, including finding ways to make the company more productive through its business operations and human resource management. She also handles recruiting for the agency; creating and implementing policies; staff development and management; benefits and contract management and operations management. Before transitioning to her role in HR and Operations, Regina worked on the client side as an Account Supervisor, where she managed PR accounts and provided strategic counsel to B2B technology and healthcare clients.