Public Relations

How to Use Culture as a Media Hook

By Sandra Fathi | On August 12, 2015

For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.

Sandra Fathi

Sandra Fathi has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals. As President and Founder of Affect, a public relations, marketing and social media agency, Sandra has successfully led the company with consistent growth since the agency’s inception in 2002. Sandra is also active in the communications industry and professional community. She has been a board member of the PR Council and has served as Chair of PRSA’s Tri-State District, President of PRSA-NY and President of the PRSA Technology Section. Adding to her accolades, Sandra has been recognized as one of PRNews’ Top Women in PR, a PRNews PR Professional of the Year finalist, and a Bulldog PR Agency Professional of the Year.