Networking in the “New Normal” – Virtual Events to Attend in 2020 for PR and Marketing Pros
By Geena Pandolfi | On June 23, 2020
As PR professionals, we are constantly looking to build our networks and make connections in the industry while keeping our skillset fresh. Regular attendance at conferences, workshops and industry events are especially important to our development. During this time, many conferences have been cancelled or postponed until 2021 as a result of social distancing and other COVID-19 restrictions. While in-person meetings might be on pause, many professional development and networking events are being offered virtually, granting accessibility to an even wider net of professionals – and at a lower cost than traditional events.
Here is a roundup of events PR and marketers should consider attending this year (virtually):
- PRSA’s Leadership Today: Issues of Ethics – June 23, 2020
With everything going on in the world, ethics are more important than ever for companies to uphold. While being the ethical cornerstone of a company or organization is not any one person’s job, the very nature of our profession and Code of Ethics does challenge PR pros to fill a special role. A this event, they will speak about some of the most pressing challenges today and why it’s our job (and opportunity) to step up.
- PRSA-NY Brunch and Brew – June 26, 2020
Join local NY PR professionals to network and discuss PR & Communications strategies, interesting campaigns and more. You can still have a chance to network with peers in the industry despite a virtual happy hour at this event.
Top communicators know now is the time to redefine brand narratives to reflect our transformed society, re-emphasize the values we all share, and project strength and resilience through storytelling. Join this conference to master new storytelling skills before you risk losing relevance in the abundance of content we see every day.
- INBOUND 2020 – September 22-23, 2020
INBOUND is an annual event for cross-industry professionals in communications, including marketing, public relations, customer servic, and sales. INBOUND brings out big-name and break-out industry thinkers and typically brings together over 250 speakers and 24,000 attendees at its annual event. With its highly discounted rate for being online, this is a can’t miss event for marketers.
- Reuter’s Marketing Summit USA – November 5-6, 2020
Marketing Summit is where CMOs and execs are virtually gathering to reimagine the future of marketing – one where brands are purpose-driven, campaigns are truly data-backed, and agile marketing is the new norm. This will be a great chance for marketers to hear from top brands leading marketing efforts including how they navigated their campaigns in a crisis. This event will have both an agenda and networking time built in through their event platform – great to make connections from a distance!
If you have an event you’d like to suggest, please let us know. In the meantime, we’ll see you online.