The social media landscape is constantly evolving and making a larger impact for marketers year-over-year. A recent Huffington Post article titled, “4 Key Social Media Marketing Trends To Lead The Game in 2016,” points out that social platforms are being introduced as quickly as some are phased out, making the “rules of the game” difficult to manage.
From a marketing perspective, the piece predicts that 2016 will bring several new and exciting changes to the social-sphere. The top 4 include:
- In-the-Moment Updates Will Prevail – The obsession with live streaming and instant updates will continue to grow.
- Culture Will Still Be King – Having a unique brand story and strong values is now a necessity.
- Privacy Concerns Will Continue to Rise – Recent data breaches makes security a concern for consumers and companies alike.
- Social Networks Morph Into Search Engines – Consumers increasingly scout social platforms for discounts, special offers, reviews and directions.
For more information and for what these trends mean for marketers, see the full article here.