Public Relations

Spotlight on HR Tech: 5 Things Reporters Want from You Today

By Melissa Baratta | On September 7, 2016

The HR tech industry is growing quickly. Human resources executives are now sitting at the C-suite table, and are in need of solutions to help them better understand their employees’ behaviors, staffing trends and employee costs – and the tech sector has responded with fantastic tools to do all of these things in more.

While HR tech companies are delivering useful, important solutions, many of them are still having a hard time cracking the media – and they need to do so in order to get visibility with customers and demonstrate credibility.

To get to the bottom of what HR tech reporters really want to cover, and how brands can hook their interest – beyond using buzz words and employee engagement gimmicks – we asked them.

Hear what reporters had to say, and get our 5 tips for effectively breaking into the HR tech press, in our Spotlight on HR Tech Report.

Melissa Baratta

Melissa is a Senior Vice President at Affect, where she uses her extensive background working with technology and healthcare companies to raise her clients’ brand profiles and position them as thought leaders in their respective industries. As an expert in stakeholder communications, she is adept at helping clients develop creative ways to communicate thoughtfully with their key audiences. Prior to joining Affect, Melissa served as Managing Director for Ricochet Public Relations.