Public Relations

Spotlight on Security Technology: Getting the Media’s Attention

By Malinda Singh | On September 28, 2016

Data breaches, DDoS attacks, ransomware, malware, botnets and more – not a day goes by without one of these cybersecurity threats splashed across the front page of the news. Organizations of all types and sizes including Yahoo, LinkedIn and even the Democratic National Committee have fallen victim to hackers.

As a result, the security and technology media landscape has become one of the most competitive, with reporters battling to be the first to break the news of the latest attack and industry leaders vying for an opportunity to provide color commentary.

In a crowded environment, with everyone from the C-suite to consultants, practitioners, vendors and government agencies competing for media attention, how can you help your company stand out against competitors and become the go-to source for reporters?

We asked our network of leading security journalists for their insights on how they craft their stories and what companies can do to stand out in a crowded industry. Hear what the reporters had to say and get our top 5 tips on how to stand out in this crowded space: Spotlight on Security Technology.



Malinda Singh

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