Taking Creative Leaps in Visual Storytelling
By Affect Team | On December 31, 2013
Tips for Using Images to Connect With Your Audience
We’ve always known the strength of visuals in telling compelling stories. What we’re quickly seeing is that customers are responding to visual content more than text on social media. For example, on Facebook photos are liked two times more than test and 42 percent of all Tumblr posts are photos, according to research from M Booth and Simply Measured. The battle for engagement with current and potential customers on social media is growing and everyone is looking for that secret formula to capture their attention.
Here are three tips to keep in mind when developing your content calendar:
Focus on What Your Audience Already Likes
Understanding what types of content and information your most active fans are liking, commenting on and sharing with others will help you refine your social media strategy. If you’re sharing content your audience has already shown interest in, it won’t be difficult to get them to engage with your content too. Use data from activity on your company’s social media channels that show what content your audience engages with. There are also various social media management tools available to see what other influencers in your space are saying, and how. These are helpful ways to gain insight into what content is working, what isn’t and opportunities for your brand to stand out.
Using images to communicate is not a simple task, particularly when what you are selling is a service and not a product. That does not mean that it’s impossible to incorporate visuals into your social media content. Think of creative, simple ways to communicate difficult concepts and select images that illustrate the ideas and emotions that you want your audience to understand.
Communicate Your Brand’s Personality
Connecting visuals to your brand’s personality is a helpful way to establish a theme and tone for social media content and engagement. During a Social Week event that WOMMA hosted in NYC in October, Jessica Gioglio, social media manager at Dunkin Donuts showed us how they’ve successfully kept the company’s passionate fans involved and interested in Dunkin Donuts content as well as excited to share their own images that ultimately add to the company’s brand story online.
Keep looking out for opportunities to tell your brand’s story with images and see how many more people take notice.