Public Relations

Tech Media Watch: Four Things We’re Loving

By Brittany Bevacqua | On March 22, 2016

At Affect, we’re constantly on the pulse of the media landscape—who’s moving where, who’s covering what, and what new tricks publications or networks are using to trying to capture our collective attention. The tech sector has been particularly interesting from a media perspective, with several high-profile entities expanding, boosting or deepening their coverage of this disruptive industry, many in just the last month alone.

Here are four of our current favorites:

Forbes Podcast: The Premise

Unveiled this month by Forbes’ Bruce Upbin, The Premise is a new tech podcast that explores major trends in mobile, cloud, security and data. Airing weekly, The Premise offers features, interviews and opinions on all things related to buying and selling technology. The podcast, while only three episodes old, is already drawing some big names, including Warby Parker cofounder and co-CEO Neil Blumenthal and Salesforce CEO Marc Benioff.

Fortune Column: A Boom with a View

There’s no hotter topic right now in the start-up space than unicorns (companies valued at more than $1B). While covered extensively in the tech/VC-type news media, unicorns are getting serious attention in the business press. Fortune’s Erin Griffith and her A Boom with a View column does an excellent job of identifying and dissecting broader issues/trends related to these fast-growing start-ups. Videos, charts and social content add another layer of first-hand insights and perspectives needed to understand the true implications of these companies in the market. 

Vanity Fair: Contributor Maya Kosoff

Technology is disrupting virtually every other industry around it—why not contemporary, pop culture-focused magazines, too? Enter Maya Kosoff, former VC and tech reporter Business Insider. Now a Vanity Fair contributor, Kosoff is bringing the hottest technology stories to the masses, tackling everything from the ongoing Apple/FBI encryption battle to the latest shake-ups in Silicon Valley and beyond.

CNET: Technically Literate

CNET is widely known as one of the top sites for consumer tech product information and reviews, but did you know that it’s dipping its toes in an entirely new genre? In March, CBS Interactive announced that it had launched a new short fiction series, Technically Literate, on Each month, a new original story will be published with a unique tie to technology. While a departure from its typical news/review format, Technically Literate is a refreshing, out-of-the-box idea that could very well draw in new audiences to this exciting space.

In the addition to the above, I’d love to know – what other pubs/columns/podcasts/shows/etc. are you loving in the tech space?

Image(s) used under license from

Brittany Bevacqua

Brittany is a Vice President at Affect, where she brings more than seven years of deep B2B and B2C technology PR experience. In her role, Brittany is responsible for setting program strategy and overseeing execution to ensure that clients achieve their unique business goals. She is particularly passionate about leveraging breaking news headlines and industry trends to raise her clients’ profiles among their target audiences. Prior to joining Affect, Brittany was a senior account representative at Boston-based Lois Paul & Partners (LP&P), where she led public relations programs for a wide-variety of technology clients.