In the communications field, it’s always a key goal to better understand your clients’ industries and build strong relationships with the media. In order to help bridge the gap between journalists and PR professionals, Affect’s President, Sandra Fathi, will be moderating a webinar for PRSA titled, “A PR Trifecta: How to Build Great Relationships with Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients.”
The webinar will be held on January 28th from 3-4pm EST and features three of the industry’s most influential technology editors:
- Martin Bryant, Editor-in-Chief, The Next Web
- Jason Perlow, Senior Technology Editor, ZDNet
- Daniel Terdiman, Senior Writer, Fast Company
The panel of journalists will cover best practices for engaging media, share personal communications preferences, and divulge how to build those elusive ‘relationships’ we all seek. In addition, the session will provide tips for writing the most effective subject lines, pitches and highlighting the essential elements reporters look for.
January 28, 2016
Full Price: $200 / PRSA Members: Free
To register, click here.