Public Relations, Social Media

Twitter Changing DM Length Policies – What You Should Know

By Cat Forgione | On June 22, 2015

Recently, the Twitter Development Team announced that it is changing how the messaging system works and will now allow Direct Messages (DMs) to be over 140 characters. Previously, if a follower wanted to send a Direct Message (DM) to your company’s Twitter handle that was over 140 characters, the user would have to send multiple messages or send a short message requesting to move the conversation to a different platform, such as email or phone. Twitter is removing the 140 character limit from Direct Messages (DMs), so that longer conversations can be had, which will be particularly helpful for customer service conversations – making it easier to answer questions thoroughly. The scenario can also be flipped for companies to contact consumers directly as well, which increases the possibility of generating sales leads on the platform.

This change will come into effect in July – and will serve as a chat feature for the platform. The announcement also comes on the heels of another recent change to DMs, which enabled users to send DMs to anyone, even those they weren’t directly connected to. Direct Messages will now have a limit of 10,000 characters, which is half as many as Facebook’s Messenger. Tweets will continue to be the 140 characters they are today. For additional details on the update, see the TechCrunch article here.

How do you think this will affect businesses on Twitter?

Cat Forgione

Cat Forgione is an Assistant Account Executive at Affect, where she engages with media on a daily basis on behalf of her clients, identifying opportunities to insert clients into break news stories and monitoring key trends taking place in the media. Cat is also an integral member of Affect’s social media team where she assists in the day-to-day management of channels and advises on digital strategy. Before becoming an Account Coordinator, Cat was an intern at Affect in 2012. Cat holds a BS in Public Relations from Virginia Tech.